Heart A Ginga day is being celebrated across New Zealand today. The day has apparently been renamed from 'Hug A Ginga Day', "to demonstrate 100% support and love for redheaded people all over New Zealand."
Promotion of the renamed event can be credited to Kiwi radio station The Edge.
Interestingly, the use of 'ginga', a word often considered offensive to red heads in the United Kingdom, has had a largely positive influence on red headed Kiwis.
According to 3news.co.nz, one participant says being called 'ginga' is "the ultimate compliment for a redhead". She continues, “This day is one of my favourites as I get gifts like Fanta, redbull, and gingernuts and receive the coolest compliments… this is one of the things that makes it great to be a ginge in NZ.”