Friday 24 June 2011

Domino's Pizza labels customer 'Ginger Kid'

A young boy was left shocked and upset after a Domino's Pizza employee labelled his order as 'Ginger Kid'. 11 year old Ross Wajgtknecht had given his full name when ordering the takeaway pizza yet the employee had decided to refer to him by his hair colour instead.

Ross's father thinks the labelling of his son as 'Ginger Kid' was malicious.
'It is totally disgusting. You would not describe someone by the colour of their skin or by calling them fat so why is it okay to call Ross ginger?

'Surely if they were writing his name on the receipt it would have been easier to write Ross. That only has four letters. Why write Ginger Kid instead?

'I think they picked on him because he is just a lad and they knew he wouldn't defend himself.

'It is prejudice. There is no way this should happen from adults in a workplace.

'They offered him a free pizza but the damage has already been done and he doesn't want to go back in case it happens again.'
Domino's has apologised for causing upset but does not accept that the labelling was malicious.


1 comment:

Anonymous said...

"Wajgtknecht" - I wonder if it was Smith it would have printed.

Plus, if he was the only red head and the label read "Red headed kid" would that have been offensive? But I get your point. I've also had a funny label, from McDonald's telling me the burger was 97% saturated fat and to =)