This advert was used in a 2000 campaign by Midlands based energy company nPower. The campaign caused hundreds of complaints to the Advertising Standards Authority (A.S.A).
From the BBC:
The Advertising Standards Authority is considering criticism of an advert for npower featuring a ginger-haired family beside the slogan: "There are some things in life you can't choose". A spokesman for the company said it had not meant to offend redheads, but was merely trying to use humour to show that people could change their gas supplier.
Read more here and here.
The A.S.A considered the 219 complaints as "not justified" as can be seen in their 2000 Annual Report:
Complainants objected that this national press advertisement was offensive to people with red hair, who, they believed, already suffered abuse and stereotyping. The Authority considered that the light- hearted humour of the ad was unlikely to cause serious or widespread offence