About as popular as a ginger stepson

Football banter seems to be a common source of gingerism.

I won't spoil it by giving too much away but I can spare a few lines to have yet another good laugh at the Spuds. Harry the wicked twitch of the east has bought back all of the players that had them in the unchartered waters and dizzy heights of mid table at far more than they sold for with the exception of Keane (about as popular as a ginger stepson).

Source: Sky Sports