Advertisers cash in on redhead appeal
Mostly Kids Model Agency and Academy owner Liz Philippou said consumers were led to believe redheads depict "certain individuality, fiery temper traits, sharp tongues, determination and mischievousness".
"When an advertising campaign features a redheaded child, it sends a message of that same determination," she said.
"(It) catches the eye and holds you, pondering the possibility of the redhead being an absolute little devil, and then considering the product they're associated with."
Thursday, 19 February 2009
Red head stereotypes enhance advertising
Australian advertising agencies are apparently taking advantage of the stereotypes associated with red heads and using ginger children in marketing campaigns.