Kiss a Ginger Day is celebrated on 12th January.
Derek Forgie, talent co-ordinator for MTV Canada and a natural redhead, recently created Kiss A Ginger Day on Facebook, which was celebrated on Jan. 12.
Forgie said he started it as a "karmic counter-event" to Kick a Ginger Day, which made national headlines last November after redheaded kids were bullied for their hair colour.
That event was also started on Facebook, by a Vancouver Island teenager. Kick a Ginger Day was based on a Southpark episode and quickly spread across the country. In Prince George, B.C., one boy was sent home from school with bruises after being kicked at least 18 times.
People of all nationalities and hair colours reacted to the event, described as an example of "gingerism" -- the discrimination against redheads, or "gingers."